Experience Maturity Assessment
Experience maturity assessment

Find out where the experience breaks

Score the whole business across the four workstreams of a whole-business discovery: Business, Operations, Experience and Content, and Technology and Data. Business and Operations are the streams most discoveries leave out, so they sit first.

The 1 to 15 scale measures how connected the business is around the customer, across people, processes and systems. Systems and data models top out at Orchestrated. People and organisation models top out at Embedded. Both cover 11 to 15, so scores compare across every model.

Work through it in three steps.

1

Where you are

Use the evidence listed. Ask yourself or coworkers to score each dimension. Ask yourself, where is our business today?

2

Where you want to be

Now that you know where you are, think about where you want to be. Ask one question every time: is this on brand?

3

Compare and prioritise

When you've finished, compare where you are and where you want to be with your team. Agree which areas to tackle first for immediate business and operational impact, and which can wait.

Results

Your experience maturity profile

Overall score today
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Score at least one model to see your profile.

Review with your team

Compare where you are and where you want to be with your team. Agree which areas to tackle first for immediate business and operational impact, and which can wait. The list below is a starting point for that conversation, not the answer.

Where to focus

Weakest models first. Each action fits the level the model scored at today.

Take the report away

Download a PDF with your overall score, workstream scores, each dimension at the level you chose, and the next step for every model.